Intentional Copywriting + Brand Messaging for Wellness Brands That Do Things Differently.
Reach your audience authentically.
Without sounding like everyone else.
Meaningful marketing starts with genuine words. Ditch the forced marketing and generic copy. I craft authentic and compelling messaging you can stand behind — so your brand stays rooted in integrity while you stay focused on the work you love.
Your marketing content should stand out for the right reasons — not add to the noise.
You’ve got an offer that’s thoughtful, helpful — maybe even a little revolutionary — but the words around it don’t match its potential.
Maybe they’re too modest to make an impact, or too fluffy to feel real.
You care too much to push gimmicks — but you know your message deserves to stand out.
You’ve grown, your brand has evolved — but your messaging hasn’t kept up.
So the thought of bringing on (and training) one more team member? Not something you’re looking to add to your already too-long to-do list.
That’s where I come in.
“Hannah took our content to the next level.”
“Content has always been an integral part of our brand, but Hannah took our content to the next level.
Initially, I wasn't sure if an "outsider" would be able to nail our brand's perspective and voice - I've been very careful about who I have entrusted our brand voice to.
Hannah takes the time to really understand your brand voice and perspective. I've been so impressed with the amount of research that goes into each one of her posts, as well as her professionalism and communicativeness. The level of attention to detail and care that I saw Hannah putting into the process made me feel confident about investing in copywriting.
Since working with Hannah, we have been able to tackle a wider range of in-depth topics on our blog and newsletter as well as on social media. Our customer base and community as a whole has been more engaged than ever.”
-Bethany McDaniel, Primally Pure, Owner & Founder
Hey, I’m Hannah – The One Who Also Obsesses Over All Things Natural Health + Wellness
I’m a copywriter — but more than that, I’m your target audience. I care about the same things you do: non-toxic living, nutrient-dense foods, natural healthcare modalities, sunlight, learning (and unlearning) how to be the healthiest version of myself possible.
My own wellness journey started slow — small shifts, steady learning, and eventually, a total lifestyle pivot I couldn’t ignore. Once I experienced the ripple effects of living more intentionally, it became clear I wanted my work to reflect that too.
After years in the marketing and sales world, it finally clicked: I could pair my natural love for words and conversation with a deeper passion — helping people live healthier, more fulfilling lives.
In a booming wellness industry full of vague standards, greenwashing, and surface-level promises, I help brands do things differently. As a trusted partner, I help you articulate your values in a way that actually connects.
With over a decade under my belt, I understand firsthand that trends come and go, buzzwords fade, and quick sales mean nothing without trust behind them. Selling is easy.
Building loyal customers who come back because they trust you?
That’s what moves the needle.
Through international strategy and copy, I help you show up with substance — not empty tactics or hype. Words designed to connect with your customer’s deepest desires and values, not just “convert.”
Because when you stand for something real, your copy should, too.
If you care about honest messaging, genuine connection, and maybe a good wellness rabbit hole — you’re in the right place
Copywriting + Strategy for
Every Corner of Your Brand
SERVICES:
Here’s How We Can Work Together.
One Project – Off Your Plate. Big Momentum Ahead
That one project you keep putting off? Let’s handle it.
Whether it’s a landing page, an email sequence, or social copy that actually engages your audience, these focused projects help you stop overthinking and start checking things off — with strategic words that feel honest, compelling, and true to your ethos.
Let me take the mental load off — so you can revive your momentum.
(Or just enjoy your weekend without that lingering “I should really write that…”).
EXAMPLES:
→ ONE WEBSITE PAGE
(includes strategy, outline, and copy)
→ ONE LANDING PAGE
(includes strategy, outline, and copy)
→ 3–5 SOCIAL CAPTIONS
(includes strategy and copy)
→ 2–3 EMAILS
(includes strategy, copy, and suggested visual layouts)
Got another piece of marketing content in mind? Reach out — we’ll make it happen.
Project Bundles – For the Bigger Projects That Deserve More Than Leftover Energy
For the lingering to-dos that are too important to rush — but you can’t keep waiting to write.
Multi-faceted website pages, email sequences, and product copy are more than just words — they shape how people see your brand, connect with your values, and build loyalty. You desperately want to prioritize these projects… but carving out the time, focus, and creative bandwidth to actually finish them? That’s another story.
I bring the structure, strategy, and accountability to move things forward — so you can stop circling that draft and finally get it done.
No more endless Slack threads or half-finished Google Docs gathering dust in your Drive.
Designed to help you close the gaps that matter most, you’ll walk away with polished, intentional content that reflects where your brand is headed next.
EXAMPLES:
→ 3-5 WEBSITE PAGES
(includes strategy, outline, and copy)
→ 10-20 PRODUCT DESCRIPTIONS
(includes strategy and copy)
→ 30-40 SOCIAL CAPTIONS
(includes strategy and copy)
→ LANDING PAGE + 5-EMAIL SEQUENCE
(includes strategy, outline, and copy)
→ WELCOME EMAIL SEQUENCE + 5 EVERGREEN CAPTIONS
(includes strategy, outline, and copy)
Not seeing what you need? Let’s talk through it.
Brand Clarity – Without the Overwhelm
Struggle to explain what you offer without rambling, overexplaining, or losing people in the details?
You know your work inside and out. Let’s shape the language that helps everyone else get it, too.
Whether you’re writing your own copy or passing it off to your team, getting clear on your brand voice makes content creation feel intuitive, not forced.
This session is your reset button.
In just a few hours time, you’ll walk away with the language, tone, and ideas that help you show up with confidence and connect naturally with the people who need your offer.
INCLUDES:
→ 2-HOUR LIVE BRAND MESSAGING SESSION
(deep-dive + guided clarity work)
→ CUSTOM BRAND VOICE GUIDE (PDF), a reference you can share or use internally, including:
Core brand statements (missions, values, differentiators)
3-5 flexible taglines or phrases to use across platforms
A curated word bank + visual storytelling cues
Core themes, traits, and emotional tone to guide future messaging
Ideal audience snapshots and a clear brand storyline
→ 1 WEEK OF EMAIL SUPPORT for final tweaks or questions
If you’re ready to refine, reset, and walk away with a confident and defined brand voice, this is for you.
Podcast Content + Strategy
Make Your Podcast Easier to Share (And Harder to Miss)
High-quality episodes deserve high-quality support.
If you’re pouring your heart into meaningful conversations — but your content ends at the audio — you’re probably missing out on growth.
From pre-production to post-launch, I help turn your podcast into a powerful visibility tool with strategy-rich, story-driven content that keeps working long after the mic turns off.
Because every project gets my full focus, spots are limited.
Join the waitlist and you’ll be the first to hear about booking windows, when a spot opens for a new project, or last-minute availability.
Brands Who Have Trusted Me With Their Mission:
Primally Pure
•
Zero Waste Outlet
•
OY-L Skincare
•
Ocean Soul Bali
•
Enviroscent
•
Amanda Curley Health Coaching
•
Rypple Bodycare
•
Grounded Wellness Podcast
•
JB Coaching
•
Primally Pure • Zero Waste Outlet • OY-L Skincare • Ocean Soul Bali • Enviroscent • Amanda Curley Health Coaching • Rypple Bodycare • Grounded Wellness Podcast • JB Coaching •
Real Brands, Real Impact — See Some of My Work
I’ve partnered with a variety of wellness brands, non-toxic product lines, podcasts, and sustainable companies that do much more than sell — they’re bringing healthier ways of living into the world, one real solution at a time.
